Are you searching for more ways to get your customers' attention? There are a few things you need to know before you make decisions, especially decisions involving spending your hard-earned dollars.
First, people tend to look online instead of the telephone book. Most people look for online sources and recommendations first. Printed copies of the Yellow Pages are out-of-date the moment they leave the printer's business; people are now trained to look online for everything; most businesses advertising in the Yellow Pages fail to give a reason for choosing them over a competitor.
Old habits die hard, however.
There are effective ways to stay in contact with your current customers and to entice new customers to come through your front door. The way you communicate with your potential customers makes a difference in how and who you will attract. One key to attracting attention is to tell stories. People love stories, stories are more interesting than a sales event, and stories set you apart from other businesses.
If you watch television, you'll see that the company Drivetime is running new commercials that tell stories about their potential customers. These ads grab your attention because they are different: instead of promoting a sales event, they promote problem solving for ordinary people. People who need a car but have some trouble in their financial background. We get caught up in wanting these folks to get what they need so they can go to work. We get involved whether we intend to or not because the story is compelling. That's an effective use of television air time.
You can use similar methods for finding new customers. Being creative doesn't have to cost a lot of money; but it does require a fresh look at how to use your resources wisely.
Need help with some communications?
Send me an email and let me know what you're thinking.
Have a terrific day!
Patricia
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