When you want to share something with your customers, do you consider what your competitors or other business owners are doing? It is an exciting time to keep in touch with your customers because you have many choices that you can tailor to your own taste. For instance, if you want to use social media to connect with people on a more casual and frequent basis, you can use a few techniques or go full out and hire a social media manager.
You might want to just send a Tweet every day or week, or post some updates on a Facebook page. You could start a blog to share your musings or educational or technical information. I follow a blogpost for writers in a writing community. This helps inspire me as a writer and it also leads to additional book sales for the author.
You could be a plumber who wants to teach people about the use, or not using, drain clog cleaners. You could instruct people on how to shut off water in their house or apartment in an emergency, or how to find the main shut-off valve outside the house. These are quick ways to stay in touch with people while passing on useful information.
Monthly newsletters are a terrific way to send a soft touch to your customer base. The newsletter doesn't have to contain anything about your business other than your name. The best way to ensure people will pay attention to you is send them something to brighten their day, make them smile, give them a little bit of information in a generic form, and offer a special event notification.
Staying in touch is crucial to your business. If you need help or more tips, contact me. I will be delighted to help you.
Have a terrific day!
Patricia
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